Why Sell on Depop?
Depop is the go-to marketplace for Gen Z fashion. It's part social media, part marketplace — think Instagram meets eBay.
With 35+ million registered users, Depop is especially strong for vintage clothing, streetwear, Y2K fashion, and unique/thrifted pieces. If you're selling trendy fashion items, Depop's audience is ready to buy.
The platform takes a 10% commission on sales, which is lower than Poshmark's 20% and competitive with eBay's ~13%.
Set Up Your Shop for Success
Your Depop profile is your brand. Use a clear profile photo, write a bio that describes what you sell, and follow other sellers in your niche.
Consistency matters on Depop. Use the same photo style, lighting, and aesthetic across all your listings. Top sellers have a recognizable visual brand that makes their shop feel curated.
Enable shipping options and set your shop location so local buyers can find you.
Take Photos That Stop the Scroll
Depop is visual-first. Your photos need to stand out in a feed of thousands of listings.
Model shots (wearing the item) perform best on Depop — they help buyers visualize how the item looks on a real person. If you can't model it, flat lays on a clean background work too.
Use natural lighting, avoid filters that misrepresent colors, and shoot from multiple angles. The first photo is what appears in search and the Explore page — make it eye-catching.
Write Descriptions That Sell
Depop descriptions should be concise but informative. Include:
- What the item is - Brand and size - Measurements (especially for vintage) - Condition and any flaws - Material/fabric - Style keywords (Y2K, cottagecore, streetwear, etc.)
Depop's search is keyword-based, so include terms buyers actually search for. But keep it natural — keyword stuffing looks spammy and turns buyers off.
Pro tip
Include style hashtags at the end of your description (e.g., #vintage #y2k #streetwear). Depop uses these for discoverability.
Price for the Depop Market
Depop buyers are typically younger and budget-conscious, but they'll pay premium prices for trending or rare items.
Research similar sold items on Depop before pricing. For common items, price competitively. For unique vintage or hyped items, you can price higher — Depop buyers value uniqueness.
Offer bundle discounts to encourage multiple purchases. This increases your average order value and saves on shipping.
Get Featured on the Explore Page
The Explore page is Depop's curated feed — getting featured here can drive massive traffic to your shop.
Depop's team manually curates Explore, and they favor: high-quality photos, on-trend items, active sellers, and shops with a consistent aesthetic.
Post new listings regularly (daily if possible), engage with the community, and maintain a cohesive shop aesthetic to increase your chances.
Scale with AI-Generated Listings
Listing multiple items per day is how top Depop sellers grow. But writing unique, keyword-optimized descriptions for each item takes time.
ILoveListing generates Depop-optimized listings from product photos — including trendy descriptions, relevant tags, and competitive pricing. Upload a photo, get a listing, and post to Depop in seconds.
Spend less time writing listings, more time sourcing the next great find.
Ready to create listings faster?
Try ILoveListing for free — generate complete marketplace listings from a single photo.
Try the Listing Generator